The basic principles of SEO are same, regardless of the type of search engine you want to optimize your website for, but each of these major search engines have few things that differentiates from each other. And, why not – after all, why should Yahoo work the way Google does, and why the heck would Google follow its arch rival.
Google is the top search engine today; it seems that SEO is very identical to “SEO for Google.” And it seems like conventional wisdom needs to be done without displeasing the creators of Google search engine by performing things like buying links, cloaking, etc.
To rank high in Google search engine rankings, including keywords in tags and content, good inbound links, worthy outbound links, top level domain, and site age can help a great deal.
Negative factors include Flash content or all-image, affiliate sites, content scrapers, keyword stuffed, MFA sites. It isn’t true that Google wants to destroy websites that buy links, but they love the sites with fresh content, which is actually relevant to the topic, and really adds value to the visitors. And, with some websites trying to get there deceitfully, Google has got a way to handle these bad sites without damaging the good sites through its Panda and Penguin updates.
Google wants its users to report websites that are cheating to get top rankings in the search engines, and wipe the spam out of the Internet.
Yahoo! recommends registering domains for more than a year at once. It will focus on your site for a long period and keeps you from losing any domain because you just missed the email notifying that the domain is due for renewal.
They also advise you to buy the domain name containing multiple terms with dashes and single terms without dashes. This will help you from missing type-in traffic. But, some SEO experts say that it will be harder to type in if the domain name has many dashes, and it might look more spam-like, so don’t follow.
Like in case of Google search engine, in Yahoo!, significant inbound links from quality pages are like gold. This is the toughest part of SEO, but it’s the part where there are not many shortcuts. And, be careful to give out your links to other sites.
If you link to some penalized sites, then you might be in trouble by associating with them. If you are selling text links, ensure that every site that buys links from you are not endorsing porn, spam or other data that search engines have disapproved.
But, still the chances of getting banned in Yahoo and Bing are much lower than getting banned in Google, because Google takes web spam a lot more seriously.
SEO experts have done some studies about Bing indicating how it can be compared to Google and Yahoo! in terms of ranking pages. When giving ranks to a keyword phrase, both Google and Bing consider the title tag every time. It is given more importance in Bing than in Google, while Google supports link prominence and link density than Bing. Google does not evaluate H1 tags, but Bing does, and Bing does not consider description and Meta keywords while Google does.
What lets down Bing is that holding an older domain and inbound links from websites that contain the primary keyword in the title tags are easy means to optimize a site in Bing. Like other search engines, for optimizing, the steady and regular part is link building.
So, now that you know what it takes to get your sites ranked higher in these 3 major search engines, do your best to find your way to the top of their SERPs.